Taglines and Context

A tagline is the most acceptable form in which you get to brag, toot your own horn, sing your own praises. It’s a low-maintenance vehicle through which you can convey your uniqueness, culture, benefit, philosophy or vision to stakeholders. A tagline has the ability to transform your image, and the power to change perceptions. At…


ReBranding – Mainstay Housing

Originally called “The Supportive Housing Coalition of Metropolitan Toronto (SHC), supplying housing for the mentally ill; came to Provoq looking for an updated stationery package for SHC, instead, we initiated a name change! Because there was no benefit for any of its key stakeholders – most of all their tenants – to be part of…


ReBrand Campaign – zenbev by Biosential

Client: zenbev by Biosential Rebrand Campaign includes: Rebranded marketing and direct mail campaign, Rebrand Names for product and company names, Brand Identities, Brand Taglines, Brand Website, Brand Packaging, Brand Stationery and Order Forms, Brand Advertising, Brand Incentives including Branded Stress Balls, Branded Sleep Masks, Branded Book, Branded Powerpoint Presentation, Branded shirts and Branded Tradeshow Booth.…


ReBrand – Skule Alumni

Client: Skule Alumni Original name: Engineering Alumni Association, University of Toronto Context: Oldest and largest Engineering group in Canada, also (in)famously and exclusively known as “Skule” for over 70+ years. Target Audience: Anyone who’s been to “Skule.” Includes: Brand Strategy, ReBranding, Brand Naming, Brand Identity, Brand Stationery, Brand Promotion, Brand Merchandise and Brand Tagline. Click…


HRDC Employment Booth

Client: HRDC Project: WorkWire Services: Brand Identity, Posters, Brochures, Postcards, Website and Tradeshow Booth Results: During Employment Fair, our “Constructivist” influenced styled booth with its red and black stood out and attracted amongst a sea of blue suits. Other projects with HRDC included: Workink CCRW – Canadian Council on Rehabilitation and Work Inclusion by Design…


Gallanough Library Campaign

“With ‘zero’ budget, could we keep the message and our overall look professional but inexpensive, yet inviting, engaging and smart because we are a community run non-profit library but better.”

Tagline: Learn. Read. Explore. Enjoy.

Brand Identity 2001. Proud volunteer Board Member since 2002.

Services include: Strategy, Concepts, Writing and Design.