Originally called “The Supportive Housing Coalition of Metropolitan Toronto (SHC), supplying housing for the mentally ill; came to Provoq looking for an updated stationery package for SHC, instead, we initiated a name change! Because there was no benefit for any of its key stakeholders – most of all their tenants – to be part of an organization whose name was simply inappropriate, what was to be an updated stationery package became a refreshing culture shift in spirit and attitude throughout an organization due to Provoq’s facilitation of the name change to Mainstay Housing. Talk about making a difference – one of Provoq’s most proudest and humbling moments.
Additional ReBranding material included, pre-printed business cards for cost effective low-run imprinting, stationery, Order Forms, PO Forms, communications, signage, ReBranding announcement brochure as well as opening website, Branded merchandise, collectible pins and other goodies.
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