Branding IS your business! Branding is not just your logo.
A Brand is one of the most powerful tools at an organization’s disposal. It is the fusion of your identity, reputation and your personality. A strong Brand sets expectations, opens doors and smoothes out rough spots. A Brand is a promise made by an organization to all of its stakeholders – patrons, employees, distributors, volunteers and shareholders.
A Brand is what stakeholders think of your organization from every EXPERIENCE they encounter with your organization – from your organizations name to the sign on your front door, to your reception area or storefront to your customer service greeting, to your business card to your website, to your google+ page to your LinkedIn page. Branding is EVERYTHING that has an association with your organizations name on it.